Evidence-based consulting for growing businesses.
We help growing service businesses find what's holding back their customer experience, marketing and operations — and turn those insights into practical improvements.
For businesses experiencing growth, inconsistent customer experience, underperforming marketing, or operational challenges.
Book a Discovery Call →Turning complexity into clarity.
We believe organisations rarely struggle because they lack information. More often, they struggle because they have too much of it.
Célanc Advisory brings together evidence, analysis and practical recommendations to help leaders understand what's really happening, why it matters, and what to do next.
Clarity creates confidence. Confidence drives better decisions.
Our Consulting Services
Customer Experience Consulting
Create exceptional customer experiences that strengthen loyalty and business performance.
- Customer Experience Reviews
- Journey Mapping
- Voice of Customer
- Service Quality Reviews
Digital Marketing Performance
Improve marketing effectiveness through evidence-based analysis and measurable performance improvement.
- Marketing Reviews
- Funnel Analysis
- Search Engine Optimisation
- Paid Media Performance
- Analytics & Reporting
- Conversion Optimisation
Organisational Consulting
Strengthen leadership, people and organisational performance.
- Leadership Development
- Change Management
- Operational Excellence
- Organisational Development
- Growth Strategy
The Célanc Diagnostic Cycle
A structured, repeatable five-phase process for turning customer and organisational insight into measurable business performance.
Discover
Understand your organisation, customers and current experience through data review and direct conversations.
Diagnose
Identify the specific, evidenced gaps holding back performance and growth — benchmarked, not assumed.
Design
Build a tailored strategy for your people and customers, grounded in what the diagnostic actually found.
Deliver
Implement changes with hands-on, practical support — not a report that sits on a shelf.
Develop
Embed capability and new ways of working so improvements are sustained long after the engagement ends.
Better decisions begin with clarity.
At Célanc Advisory, we help organisations understand what's really happening across their customer experience, digital performance and organisation — so they can make confident, evidence-based decisions that drive sustainable growth.
We don't believe in generic consulting. Every engagement is tailored to your organisation, your people and your ambitions.
Ciprian Ciobanu
Ciprian Ciobanu is an organisational consultant specialising in organisational development, digital marketing and customer service excellence. He works closely with leadership teams to translate strategy into practical, measurable action — helping organisations close the gap between what they intend to do and what they actually deliver.
Holding an MSc in Organisational Psychology, his approach combines evidence-based practice with commercial experience, helping organisations improve customer loyalty, strengthen employee engagement, and build operational excellence that lasts.
Not generic advice. A different way of working.
Evidence before assumptions
Every recommendation is built on interviews, observation and data — not opinion.
Practical recommendations
Our focus isn't producing lengthy reports. It's providing practical recommendations you can act on.
Clarity over complexity
We simplify complex challenges, helping organisations understand what matters most and what to do next.
Sustainable improvement
We don't just deliver recommendations. We help build the foundations for long-term success.
Growing service businesses ready to fix what's holding them back.
Good consulting doesn't create complexity. It creates clarity.
Through evidence-based consulting, Célanc Advisory helps organisations understand what's really happening, identify what matters most, and make better decisions with confidence.
Let's Discuss Your Biggest Business Challenge
Book a complimentary discovery conversation. Whether you're looking to improve customer experience, strengthen digital performance or develop your organisation, we'd love to hear about your goals and challenges.
info@celancadvisory.co.uk